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Brand Wipro

We live and work in a new world. One where there are no more singular events or isolated actions. Where everything and everyone is interconnected. It is a disruptive world, but one of endless opportunities. And, one where Wipro sees the potential for our consumers, employees and partners at every intersection, every disruption, every touchpoint. We celebrate this world, and work to advance it every day by forging the connections and collaborations that reveal possibilities. Breaking boundaries. Synthesizing across siloes. Deconstructing divisions. We’re building ever-closer connections to reveal ideas bolder than ever before.

We use the incredible power of our integrated perspective to collaborate not only with each other but also with our consumers and partners across the globe. We work across geographies to make connections others can’t, and to come up with innovative products that truly improve our consumers lives. We’re relentless but responsive, smart and sensitive. Unstoppable because united; we celebrate diversity. We are responsible to the communities we serve, and to the environment. We practice what we promise, always. It’s how we’re ensuring a future that’s better and bolder – and even more beautiful – than what has been imagined before. It’s a world that we invite you to inhabit, because it’s where we wish to be, ourselves, at Wipro.

All of this is symbolized by our new visual identity. The Wipro logo is a bold and dynamic signature that proudly headlines the vision we pursue for our company and all those we serve. Embodying the essence of our brand, it evokes much of what we believe and stand for. Its styling captures the sense of fluidity, resourcefulness, optimism and creativity with which we approach all we do. The simplicity and elegance of the mark signal a keen intellect, one that is completely in synch with the world around itself – vibrant, aware and forward looking. Building on the universal form of the circle, the radiating rings of dots around our Wipro name suggest all the many connections that our brand creates for our customers. Together, they convey a sense of outward motion, propelling us into the future that we define together. The colors of our brandmark also speak to our character – highlighting our reliability and authority. The multi-colored dots convey a dynamic energy and optimism. With the simple strength of the Wipro

The Wipro brand mark

The Wipro brand mark is our most important visual asset. It is our brand’s signature, embodies our brand strategy and what we stand for. The styling of the brand mark gives it a sense of fluidity, resourcefulness, optimism and connectivity.

Our multicolored brand mark demonstrates our connected world and modernizes the colors from our brand heritage.

The individual elements in the logo represent ideas, insights, technologies, industries and geographies. 

The expanding pattern represents a boundless Wipro. The 4 circles represent our Values, Employees, Clients & Partners, and Communities.

The blue of the word mark creates a sense of reliability and authority. 

The multicolored dots are associated with energy and optimism.

Wipro Logo 01 Small

Brand driver platform

Brand purpose

We exist to amplify our clients’ business success through the power of connected insights.

Core attributes

Integrated perspective
Consistent excellence
Relevant innovation

Brand idea

Connected insights

Brand values connect

Be passionate about clients’ success. We succeed when we make our clients successful. We collaborate to sharpen our insights and amplify this success. We execute with excellence. Always.

We treat every human being with respect. We nurture an open environment where
people are encouraged to learn, share and grow. We embrace diversity of thought, of
cultures, and of people.

We will be global in our thinking and our actions. We are responsible citizens of the
world. We are energized by the deep connectedness between people, ideas, communities and the environment.

Integrity is our core and is the basis of everything. It is about following the law, but it’s more. It is about delivering on our commitments. It is about honesty and fairness in action. It is about being ethical beyond any doubt, in the toughest of circumstances.

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