The Splash Group is composed of wholly-owned Philippine companies with business interests in personal care manufacturing and marketing, international distribution, and recently, health and wellness products development and marketing. Founded in 1985, Splash was able to grow from a Php12,000 backyard business into a Php4 billion enterprise through the vision, innovation, and commitment of its founders, Dr. Rolando B. Hortaleza and Dr. Rosalinda A. Hortaleza. Being consistently in the Top 300 corporations in the Philippines since 1998, the Company has established its reputation as one of the formidable players in the Philippine personal care industry.
Splash carries the brands Extraderm, Maxi-Peel, and Skin White. It also carries one of the fastest growing skin care brands in the Philippines – Biolink. In 2002, the Company invested in a Php400 million state-of-the-art manufacturing complex in Canumay, Valenzuela City which is expected to meet the Company’s capacity requirements in the medium-term. The Company established the Splash Research Institute in 1997. Through state-of-the-art facilities and equipment, and a research staff of more than twenty (20) chemists, pharmacists and engineers, SRI carries out the design and development of innovative products and packaging systems, thereby keeping Splash at the forefront of the personal and health care industries. It strives to maintain a two (2)-year rolling pipeline of new products. SRI also ensures that all products made available to the market are backed up by rigid clinical tests to guarantee superior efficacy, safety, stability and over-all product excellence. Splash has grown into a multi-billion peso company, with two of its core products, exfoliant and skin whiteners, dominating their segments with market shares of 86% and 41%, respectively, based on an AC Nielsen Philippine Retail Index Report dated June 2007. The Company is ranked sixth in the Philippine personal care industry, the only Filipino owned company in the top 10.The Company aims to strengthen its presence in the personal care markets in the Asia-Pacific region and to gain a foothold in the affluent markets of Europe and North America through its health and wellness products. To date, Splash has established market presence in over 30 countries through its distributors and local exporters. These countries include Algeria, Australia, Bahrain, Canada, Egypt, Hong Kong, India, Indonesia, Iran, Japan, Jordan, Korea, Kuwait, Lebanon, Malaysia, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, Sudan, United Arab Emirates, Vietnam and the United States.